Baby Toys

They say: LEAF™ toy bar reversible cinder / bisque Three soft plush toys that entertain and stimulate the senses Toy bar can attach to any locati...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit...

They say: "The ultimate baby sleep aid just got better! Product details Suitable from birth. Intelligent smartCRY sensor. Plays 5 soothing sounds...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit...

They say: "The ewan snuggly is just the right size for tiny hands to hold and is perfect for cuddling at any time of day. Product details Suitabl...

They say: "The ultimate baby sleep aid. Product details Suitable from birth. Plays 4 ‘pink noise’ soothing sounds: vacuum cleaner, rainfall, harp...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to str...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to st...

Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit...

They say: "Super soft Ewan sheep comfort blanket with silky edging. Perfect for bedtime cuddles and snuggles. Product details Suitable from birth...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to st...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to st...

Create a fountain of fun at bath time! Just dunk the bee bath fountain in water, then lift it out by the easy-grab handles to create a fun water u...

Our Interactive Lights and Sounds Playmat with Hanging Toys is full of fun features including lights, music and toys. Engage all of baby's senses ...

They say: "The ultimate baby sleep aid just got better! Product details Suitable from birth. Intelligent smartCRY sensor. Plays 5 soothing sounds...

Brighten-up tub time with a cute zoo friend! featuring water-activated multicolour lights, this soft and squeezable bath toy is sure to make a spl...

Brighten-up tub time with a cute zoo friend! featuring water-activated multicolour lights, this soft and squeezable bath toy is sure to make a spl...

Easy for little hands to grab and shake, our adorable rainstick rattle makes soothing pitter-patter raindrop sounds little ones will love. With a ...

Squeak, crinkle, teethe & play! Little hands stay action with this colourful character as baby explores patterns, textures and sounds. Ideal f...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to st...

They say: "Meet Piu Piu the octopus, the latest cuddly character from Nattou that comes in 6 soft and calming colours. Little ones will love to st...

This sweet bear features a sleep sensor that reactivates your baby's favourite soothing sound when any background noise is detected. So if your li...

Our Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they?ll love doing their Tummy T...

They say: "The ewan snuggly is just the right size for tiny hands to hold and is perfect for cuddling at any time of day. Product details Suitabl...

They say: "Super soft Ewan sheep comfort blanket with silky edging. Perfect for bedtime cuddles and snuggles. Product details Suitable from birth...

They say: "Helping kids conquer their fear of the dark in the cutest way possible As cute as it is comforting, the Twilight Turtle nightlight proj...

Monkey is on the move and ready to explore! Take our underwater adventurer for a ride in the tub. Just pull the string to wind the propeller and s...

Shake it baby! A tropical take on baby’s favourite rattle, this colourful toucan maraca encourages mini musicians as they rock to the beat! Plus, ...

With a plush, sleepy sloth playing peek-a-boo in the leaves, this tropical friend vibrates and shakes when the leaf-shaped teether toy is pulled. ...

Rattle and teeth on-the-go! Featuring an easy-grab cloud shape with a textured surface that is perfect for teething, the adorable rattle is sized ...

With an easy-grab design, our award-winning rattle encourages rolling, shaking and tossing. The familiar face engages baby in developmental play w...

With an easy-grab design, our award-winning rattle encourages rolling, shaking and tossing. The familiar face engages baby in developmental play w...

Musical fun for little ones! This whimsical woodland creature is sure to engage your little one’s imaginations with hours of musical play. Designe...

Filled with pattern, texture and soothing sounds, our cute chime & teethe toy keeps baby busy and happy—at home and on the go. Complete with a...

Filled with pattern, texture and soothing sounds, our cute chime & teethe toy keeps baby busy and happy—at home and on the go. Complete with a...

Filled with pattern, texture and soothing sounds, our cute chime & teethe toy keeps baby busy and happy—at home and on the go. Complete with a...

Squeak, crinkle, teethe & play! Little hands stay action with this colourful character as baby explores patterns, textures and sounds. Ideal f...

Squeak, crinkle, teethe & play! Little hands stay action with this colourful character as baby explores patterns, textures and sounds. Ideal f...

myHummy bears emit white and pink noise to gently soothe and shush your baby to sleep - and with myHummy Mini you can take that comfort with you e...

myHummy bears emit white and pink noise to gently soothe and shush your baby to sleep - and with myHummy Mini you can take that comfort with you e...

myHummy bears emit white and pink noise to gently soothe and shush your baby to sleep - and with myHummy Mini you can take that comfort with you e...

Bright colours and friendly faces perfect for interactive playtimes. Mamas &Papas' Cheeky Faces collection celebrates the vibrancy and excitem...

They say: "The ultimate baby sleep aid. Product details Suitable from birth. Plays 4 ‘pink noise’ soothing sounds: vacuum cleaner, rainfall, harp...

The Skip Hop Stack and Pour Buckets are perfectly sized for little hands. These colourful buckets provide endless bath time play while helping to ...

Take a trip to the tropics—at home and on the go! Lush leaves, adorable animals and soothing sounds turn playtime into an outdoor adventure. Featu...

Baby will be over the moon for this sweet stroller toy. The sleepy moon friend features neon rattle beads to stimulate baby’s auditory and visual ...

Get ready to guac and roll with our adorable avocado stroller toy. Featuring two halves that are easy for little hands to open and close, inside t...